Boost Sales Using Abandoned Cart Marketing Postcards
How Print Companies Can Help Ecommerce Clients Recover Lost Sales with Abandoned Marketing Cart Postcards
Online retailers face a significant challenge with cart abandonment, where approximately 70% of shopping carts are left without completing the purchase. While email reminders are a common tactic to address this issue, physical postcards offer a unique and effective alternative. As a print company, broker or designer, you have the opportunity to provide this service to your clients, helping them re-engage customers and boost sales.
Here we covered a number of the reasons this works and why you should start offering this to customers.
Why Abandoned Cart Postcard Marketing is Effective
Some customers may ask “Do abandoned cart reminders even work?” and the answer is unequivocally, yes!
Direct mail postcard marketing has a higher visibility rate compared to emails, as they don’t require opening and are less likely to be ignored. Studies have shown that direct mail can achieve conversion rates significantly higher than email, making it a powerful tool for recovering abandoned carts.
Implementing Abandoned Cart Postcard Campaigns
While the service sounds like a great idea, you may be wondering “How do I implement abandoned cart campaigns for my customers?”. Great question! You can get this going in a handful of ways.
To offer postcard campaigns effectively, consider the following steps:
- Integration with Ecommerce Platforms – Collaborate with platforms like Shopify or WooCommerce to automate the process of sending postcards when a cart is abandoned.
- BigCommerce
- Design and Personalization – Create compelling postcard designs that include personalized elements such as the customer’s name and images of the abandoned products.
- Incentives – Include special offers or discounts to encourage customers to complete their purchases.
- Tracking and Analytics – Use QR codes or personalized URLs to track the effectiveness of the postcards and gather data on customer responses.
- Work With a Trade Printer – You can also partner with someone like us to deliver on this service.
Benefits of Using Abandoned Cart Direct Mail for Your Customers
There are actually quite a few benefits using abandoned cart campaigns for your customers. We’ve pulled out the most common and most impactful and shared them with you here.
By offering abandoned cart postcards as a product and services, your customers can…
- Increase Conversion Rates – Reach customers who may have ignored email reminders.
- Enhance Customer Engagement – Provide a tangible reminder that can prompt action.
- Differentiate Their Brand – Stand out by using a less common but effective marketing channel.
Abandoned cart postcards present a valuable opportunity for print companies, print brokers and designers to assist ecommerce clients in recovering lost sales. By integrating this service into your offerings, you can provide a unique solution that complements digital marketing efforts and delivers real results.
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